From its six-storey 30,000 square feet store with 15,000 square feet of retail space, Greaves employs around 100 staff and has become a retail destination for sporting goods and a place where customers can receive a kind of customer service normally reserved for buying a luxury car or prestigious watch. Greaves customers can expect to be served by someone with real expertise who is as enthusiastic about their purchase as the customer is.
The business survived the difficult 1930s and 40s and in the1950, the third generation of the family business, brothers Jim and Bill Greaves, presided over a change of direction which would see this small rubber company grow into one of the best know multi-sports departments stores in the UK.
Diversifying into the sports trade and becoming synonymous with winter sports, Jim and Bill rebranded the Clydesdale Rubber Company as Greaves Sports and soon took over their main city rival, Lumley’s in a bold buy-out which saw them double their presence in Glasgow.
As more and more rival sports stores swapped out sports gear for leisure wear, Greaves soon became one of the country’s last true multi-sports department stores standing. The family now has a fifth generation of the Greaves family on the board and employs around 100 people across its stores. The flagship store remains at 23 Gordon Street, part of Glasgow’s Style Mile, where the six-storey 30,000 square feet property features 15,000 square feet of retail.