Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. Using Brazilian and Peruvian organic cotton for the canvas and laces, Amazon rubber for the soles, and various innovative materials such as recycled plastic bottles. VEJA sneakers are produced in Brazil.
100% ORGANIC COTTON
The cotton used by VEJA is produced by farmers' associations in Brazil and Peru which cultivate it with respect for people and the environment. VEJA works directly with the organic cotton producers and buys their cotton at a decorrelated price, 30% more than the market price of cotton.
One of VEJA's main raw materials is the Amazonian rubber. This material is present in each sole of our sneakers. We buy the rubber directly from cooperatives, formed by families of seringueiros (rubber tappers) from the Amazon. In the heart of the Amazonian forest, the seringueiros bleed the rubber trees according to a traditional technique that allows trees to regenerate. This contributes to the protection of the forest by avoiding deforestation and intensive cattle breeding. The price paid per kilo of natural rubber by VEJA is 220% higher than the market price.
Since the launch of the VEJA project, we have been working on two key aspects of the leather production chain to improve it: traceability and chemical transparency. The leather we use comes from the south of Brazil, from tanneries audited and Gold certified by the Leather Working Group. The Leather Working Group (L.W.G.) is an independent group of tanneries and manufacturers. They work on sustainable practices to reduce the environmental impact of leather. All our leathers are now tested and comply with REACH standards, they do not contain chromium VI.
The ChromeFree leather is smooth and light. Coming also from the farms located in the south of Brazil (Rio Grande do Sul), it undergoes an innovative tanning process where no chrome, heavy metals, or dangerous acids are involved. By simplifying the tanning process, the use of chemicals and energy is limited, the use of water is reduced by about 40%, and the use of salt by 80%. After tanning, the water is recyclable.