Keith Musto arrived in Tokyo as an unlikely choice for the British Olympic sailing squad of 1964. He was too light and short for the heavyweight Flying Dutchman boat he was competing in. Keith and his crew, Tony Morgan, quickly realised that their only chance of winning gold was to be fitter than their opponents. So they did the unthinkable. Every day, Christmas included, they did fitness training. Fellow competitors derided their training as unsporting, but a new breed of sailors was emerging. They were athletes.
Keith Musto recalls, "We sailed in Guernsey sweaters and old flannel trousers for years. You got wet and you accepted it. We realised that this was a problem that needed to be solved.” So, after taking the sailing world by storm and winning silver in Tokyo (missing out on gold by ‘nanoseconds’), he set about producing ground-breaking technical sailing apparel.
An old WWII prisoner of war hut in Essex served as the beginning of everything. Keith started out making sails with Edward Hyde under Musto & Hyde Sails. But Keith soon shifted his focus to constructing technical sailing clothing. He quickly taught himself all the basics of manufacturing clothes, paying his wife with a Mars bar a day to machine and do all of the typing.
Then in 1980, Keith split from Musto & Hyde. His team quickly became the technical manufacturer and wholesaler of the best sailing kit available. It was specialist clothing worn and endorsed by the world’s most celebrated sailors. Musto was born.