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LORNA JANE

Back in the day, gym wear for women was boring, unflattering and uncomfortable. So, rather than settling for what was available, Lorna Jane Clarkson, a bright eyed Aerobics Instructor in Brisbane, Australia decided to unpick her favourite swimsuit and figure out how to make her own.

Wearing her own handmade designs at the gym, women began approaching Lorna and placing custom orders. Due to overwhelming requests, Lorna began taking a small selection of pieces to sell after class. Before long she was spending all of her spare time designing, cutting patterns on her living room floor and sewing at the kitchen table to keep up with demand. When Lorna saw the positive impact wearing her designs had on the women in her classes, she knew that there was more to this than just making cute Activewear.

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Back in the day, gym wear for women was boring, unflattering and uncomfortable. So, rather than settling for what was available, Lorna Jane Clarkson, a bright eyed Aerobics Instructor in Brisbane, Australia decided to unpick her favourite swimsuit and figure out how to make her own.

Wearing her own handmade designs at the gym, women began approaching Lorna and placing custom orders. Due to overwhelming requests, Lorna began taking a small selection of pieces to sell after class. Before long she was spending all of her spare time designing, cutting patterns on her living room floor and sewing at the kitchen table to keep up with demand. When Lorna saw the positive impact wearing her designs had on the women in her classes, she knew that there was more to this than just making cute Activewear.

In 1989, she took the leap, quit her day job and - 'Lorna Jane' was born.

Over the past 30 years we’ve grown from 1 retail store in Brisbane, to being a global leader and the most awarded brand in Activewear. We now have more than 200 stores across 17 countries and are available online across the world.

Our global HQ is still in our home town of Brisbane, Australia but we also have buzzing LJ HQ hubs in Santa Monica, Singapore, Shanghai, Beijing, London, Auckland and Vancouver (talk about global reach!). Yes, we wear our Activewear to work and we believe that’s a part of why we have the energy to get things done! From our work to fiercely played Fit Friday netball games, everything we do is fuelled with enthusiasm, passion and the drive to inspire ourselves and others to live our lives at 100%.

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